Sunday, September 6, 2009

A coffee protected by the batak people

Returning from holiday I am to discover the latest in the line of special club Nespresso varieties. Although this time the ‘exclusive’ coffee company has gone completely mental with an ancient civilisation of the Batak people. There’s enough marketing guile to give the impression a‘coffee expert’ (picture Mick ‘Crocodile’ Dundee with a travel espresso machine) climbed the highest mountains and swarm through leech infested jungles to bring you this intense flavour. Rather than the more obvious truth of a middle aged balding golfer liaising in glass fronted offices with a big-shot from the Batak coffee company looking to expand their business.

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