We escaped the digital farm favoring something organic with cheese at lunch. Had to grapple through the pigs mind, and then there where the cows to deal with, but all in all it was an everyday city scenario. Pigeons flanked the workers and coordinated lunch crumb strikes named operation peg-leg and the sun came out like a rare breed dog, waggling its tail to show everyone how friendly it was. We pulled ourselves up on the cliff edge of Pure Groove and heaved our way through the glass doors.
My friend says 'we live in an age of the niche' – anything and everything is on offer no matter what you’re into. And with musicians like Catriona Irving carving her own following with the ‘arts and craft’ label Need No Water he’s right. This certainly is DIY territory that feels far more exciting to play with than the big boys of pop. Give me handmade vinyl packages and pin badges any day over logo’ed t-shirts and plastic jewel cases.