Reading the paper this morning, it claims 95% of digital music downloads are illegal according to new reports conducted by the British Music Group.
With illegal downloads pushing the music industry into panic stations, it’s hard to believe that they can afford to produce records for sale at all, given all the bad press kids on the net get these days.
So instead of creating advertising campaigns to convince kids that illegal downloading is the equivalent of stealing a car, perhaps its worth looking into how we can promote the joy of owning records. If we’re meant to be so obsessed with shopping & consumerism, then why don’t enough people actual want to buy records these days? My initial thoughts lead to the fact that records aren’t advertised the same way as most products, and the ones that are, are usually Pop Idol winners or mainstream rock. Take I Pods for example; with the irresistible colours & groovy beats, this is what’s killing record sales. We as a public buy into the trendy apple culture which eliminates the need to buy a physical record. Apparently “people aged 18-24 keep around £750-worth of unpaid-for music on their MP3 players,” thus suggesting the majority of music listened to via new media is illegal.
But on the other hand this provides new opportunities to sell music, & for musicians to make money via new ad-funded business models. But in the wild rush to embrace the new digital mediums we see before us, are we forgetting the feeling of what it is like to own a collection? The one that stands proud by the fireplace & tells a thousand more stories about ourselves than an I Tunes playlist ever will.